“Content is one of the most mature disciplines, yet with the least mature operational controls.” — Rahel Anne Bailie
Forward-looking companies around the globe are looking to develop innovative ways to expand their content offerings, yet the ways that content gets produced is often mired in the past, with legacy systems and outdated processes that involve word processing, hand-coding, email, and zip files. Much of the work that passes as adequate is being conducted in an ad-hoc manner; conjured up by well-intentioned content professionals without any knowledge of the solutions implemented by others in tangentially related fields that have already solved similar operational production challenges.
In order to compete in the Fourth Industrial Revolution, savvy content organizations are moving toward a better way of working. It’s called content operations (or ContentOps for short) — an emerging content production approach that helps organizations to both produce — and accurately deliver — quality, targeted-content across multiple channels, on-demand.
At Content Strategy Applied, content strategy maven, Rahel Anne Bailie, will deliver a keynote presentation that demystifies and defines ContentOps, explains its connection to content strategy, and teaches you why it's a necessary companion to DevOps and DesignOps. Bailie, co-author of "Content Strategy: Connecting the Dots Between Business, Brands, and Benefits" and co-editor of "The Language of Content Strategy" will discuss why some organizations have been slow to adopt the approach, and suggest ways that you can use to help move your organization toward adoption by rejecting prescriptive measures and instead looking at general ContentOps principles.
See the list of featured presenters at the bottom of this page. Additional presenters will be added to the roster shortly.
Content Science Takes Center Stage
Literally. We've arranged for a very special keynote presentation from cognitive neuroscientist Dr. Carmen Simon, who will discuss and demonstrate how researchers are using electroencephalogram (EEG) and eye-tracking technologies to detect what actually happens in the human brain when it's exposed to content. Simon is part of an emerging field of business-focused neuroscience professionals applying their findings to help us craft memorable content that initiates action. Simon is the author of the best-selling business science book, "Impossible to Ignore: Creating Memorable Content to Influence Decisions," and the founder of Memzy, a company that uses brain science research to help businesses create and deliver memorable and actionable messages. Attend this session to discover what it takes to keep your audiences' brains engaged and likely to recall your message.
Developing Content Intelligence and Preparing for the Fourth Industrial Revolution
In our rapidly changing world, technological innovation is disrupting business as usual. Technology is radically reforming how we live and work. To thrive in a world powered by machine learning systems and augmented by artificial intelligence, our content must be intelligent. It must be prepared, managed, and delivered with both humans and machines in mind.
At Content Strategy Applied we will take a look at the need for content intelligence, the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact. Founder of award-winning content intelligence and strategy company, Content Science, Colleen Jones, will help us understand the need to think about content from an operational perspective so we're prepared to tackle the content challenges that the Fourth Industrial Revolution introduces.
Diversity, Inclusion, Leadership, Compassion, and Fake News
We'll also talk about a variety of non-technical issues that matter. Expect to hear talks about the need for inclusion, compassion, mindfulness, diversity, leadership, truthfulness, and ethics in our profession.
And, as always, we'll feature a series of case studies from content strategy pros like you working in the trenches.
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