Lisa Trager

Lisa Trager

Verizon Wireless

Manager of Self Service for Digital Operations

Lisa Trager has led enterprise initiatives for clients in the telecommunications, healthcare, pharmaceutical, financial, consumer goods, and government sectors. Insights that lay the foundation for recommendations are based upon the empirical evidence she discovers from doing things like content audits, gap analysis, reviewing analytics and keyword research, as well as by conducting competitive research, stakeholder interviews, and when possible participating in original user research.

Lisa’s extensive experience as a content strategist enables the brands she works with to engage their targeted audiences in meaningful and personalized ways in an omnichannel environment, with various platforms, devices, and customer needs. Lisa’s experience includes working on both the client and agency side. Her current role as Manager of Self Service for Digital Operations at Verizon Wireless has enabled her to apply her knowledge and expertise in creating the first phase of developing a best in class omnichannel content experience for customers.

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Zen and the Art Of Creating a Good Customer Experience

The key to future growth is creating a customer-centric content strategy. But the changes needed to create harmony across channels, platforms, and devices can be daunting and stressful — especially for large or complex organizations. Lisa Trager will explore how we might use seven yoga principles to help us create better customer experiences.

[Case Study] Everyone's a Content Strategist - But What We Need Are Content Engineers

Everyone thinks they're a content strategist. Copywriters, marketers, product managers, and designers often claim the title. However, one thing that differentiates a true content strategist from the rest of the pack is their knowledge and expertise related to content engineering. Lisa Trager will share some realities from the front lines of a complete website redesign project at Verizon Wireless.