Carrie Farber

Carrie Farber

Walmart eCommerce

Principal Product Owner, Digital Accessibility

Carrie Farber, Principal Product Owner for Accessibility at Walmart eCommerce, has a passion for digital inclusion and universal design to drive better experiences for all customers. She has more than 18 years of e-commerce customer experience, specializing in content strategy, development and acquisition, as well as business and product strategy for digital accessibility, SEO and product detail pages. Along with leading accessibility, she also co-chairs the inABLE associate resource group at Walmart, which promotes inclusion for people of all abilities.



How to Make Screen Reader Content Sing: Creating an Inclusive Content Strategy

Screen readers are assistive devices that convert text content displayed on a computer screen into a form that visually-impaired consumers can process.. In this presentation, Vince Abbate and Carrie Farber take a look at screen reader content — the good, the bad, and the ugly — and share several good practices you can put into place to ensure your content is accessible.