Val Swisher

Content Rules

Founder and CEO

Val Swisher helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, "Global Content Strategy: A Primer", was published in 2014 by XMLPress.

Sessions

Why You Need Content Transformation for a Successful Content Strategy

V al Swisher challenged the audience to understand what it means to transform content and she shared concrete steps you can take to begin preparing content for digital transformation.

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The Importance of Words in an Inclusive Workplace

Val Swisher took a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.

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Downloads

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Val Swisher: Content Transformation

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Val Swisher: Inclusive Workplace

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A Guide to Successful Content Development Outsourcing

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Content Optimization Maturity Scorecard

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