Val Swisher

Val Swisher

Content Rules

Founder and CEO

Val Swisher helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, "Global Content Strategy: A Primer", was published in 2014 by XMLPress.

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The Importance of Words in an Inclusive Workplace

Val Swisher takes a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.

Why You Need Content Transformation for a Successful Content Strategy

Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.