Val Swisher
Content Rules
Founder and CEO
Val Swisher helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, "Global Content Strategy: A Primer", was published in 2014 by XMLPress.
Sessions
Why You Need Content Transformation for a Successful Content Strategy
Val Swisher challenged the audience to understand what it means to transform content and she shared concrete steps you can take to begin preparing content for digital transformation.
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The Importance of Words in an Inclusive Workplace
Val Swisher took a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.
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Val Swisher: Content Transformation
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Val Swisher: Inclusive Workplace
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A Guide to Successful Content Development Outsourcing
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Content Optimization Maturity Scorecard
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