Jones Lang Lasalle (JLL)
Glenn LaFollette is a creative professional with more than 10 years of experience in content and editorial strategy, currently shaping brand content strategy for a Fortune 500 commercial real estate company. His specializations include branding, content development, social media strategy, digital strategy, journalism, video production, copywriting, design, public relations and, according to LinkedIn, natural horsemanship.
[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For
In this case study presentation, DJ Francis and Glenn Lafollette will discuss why commercial real estate giant JLL determined that they needed content governance, the steps they took to establish it, and the role that content governance plays in the organization today.