Glenn Lafollette

Glenn Lafollette

Jones Lang Lasalle (JLL)

Glenn LaFollette is a creative professional with more than 10 years of experience in content and editorial strategy, currently shaping brand content strategy for a Fortune 500 commercial real estate company. His specializations include branding, content development, social media strategy, digital strategy, journalism, video production, copywriting, design, public relations and, according to LinkedIn, natural horsemanship.

Sessions

[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For

[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For

In this case study presentation, Glenn Lafollette and DJ Francis discussed why commercial real estate giant Jones Lang LaSalle determined that they needed content governance, the steps they took to establish it, and the role that content governance plays in the organization today. 

Download the slides.

Downloads

Download Open

Glenn LaFollette & DJ Francis: Governance Model

Download Open