Alexa K. Apallas
Lead Content Strategist
As a bookworm and self-proclaimed word nerd, Alexa K. Apallas embraces the power and the magic of the written word. She started her career in magazine journalism, made the switch to content marketing, and is now happily drawing on her past experience while mastering new skills as a lead content strategist at PayPal. Likes: Oxford commas, engaging novels, content challenges, witticisms, wine. Dislikes: Apostrophe abuse, visual clutter, boredom.
[Case Study] Microcontent, Macro Results: How Sweating the Small Stuff Improves Customer Engagement and Retention
In this case study presentation, Alexa K. Apallas will help you understand why writing clear, concise microcontent is so important and you'll learn how to use limited space to communicate clearly and enhance the customer experience.