Alexa K. Apallas
PayPal
Lead Content Strategist
As a bookworm and self-proclaimed word nerd, Alexa K. Apallas embraces the power and the magic of the written word. She started her career in magazine journalism, made the switch to content marketing, and is now happily drawing on her past experience while mastering new skills as a lead content strategist at PayPal. Likes: Oxford commas, engaging novels, content challenges, witticisms, wine. Dislikes: Apostrophe abuse, visual clutter, boredom.
Sessions
[Case Study] Microcontent, Macro Results: How Sweating the Small Stuff Improves Customer Engagement and Retention
Alexa K. Apallas shared why writing clear, concise microcontent is so important. In this case study, Apallas showed how PayPal learned to use limited space to communicate clearly and enhance customer experience.
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Alexa Appalas: Microcontent and Macro Results
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