Karla Spormann

Karla Spormann

Tendo Communications

President and CEO

Karla Spormann is President and CEO of  Tendo Communications, a B2B content agency based in San Francisco, CA.

Sessions

CSA20 Optimizing the Content Experience

Optimizing the Content Experience

To drive success, today’s content strategists and content marketers must work together to design a superlative “content experience” with assets that are integrated and orchestrated, supporting and enhancing the customer journey at each step. Karla Spormann works to demystify this exciting new arena of content experience.

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Karla Spormann: Optimizing Content Experience

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