President and CEO
Karla Spormann is President and CEO of Tendo Communications, a B2B content agency based in San Francisco, CA.
Optimizing the Content Experience
To drive success, today’s content strategists and content marketers must work together to design a superlative “content experience” with assets that are integrated and orchestrated, supporting and enhancing the customer journey at each step. Karla Spormann works to demystify this exciting new arena of content experience.
Karla Spormann: Optimizing Content ExperienceDownload Open