Senior Content Strategist
Rich Schwerin is a senior content strategist at Autodesk, where he manages an editorial team focused on the delivery of high quality, trusted, customer-focused content for Autodesk products, tools, technologies, and services. He has worked on digital strategy, content marketing, and content strategy for VMware, and in brand & creative, product marketing, events, broadcasting, and publishing for Oracle. Ask him about the Bay Area Content Marketing Meetup.
[Panel Discussion] SEO Past, Present, Future: What Every Content Strategist Needs to Know About the Search Evolution
Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Panelists include Benu Aggarwal of Milestone, Michelle Robbins of BetaGirl Consulting, and Punnyatowa Ghosh of VMWare.