DJ Francis is the founder of Hub And Spoke Marketing. He helps companies develop strategic content at scale. Hub And Spoke Marketing creates content hubs to educate and persuade leads all the way to closed-won. DJ ran content operations for AirbnbForWork.com, Airbnb's B2B content hub and lead scoring system. Their work almost tripled the number of companies enrolled in the Airbnb for Work program within the first 6 months. The content that is created helps your prospects understand your business and products while generating credibility and trust. DJ specializes in B2B content for companies with complex products.
[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For
In this case study presentation, Glenn Lafollette and DJ Francis discussed why commercial real estate giant Jones Lang LaSalle determined that they needed content governance, the steps they took to establish it, and the role that content governance plays in the organization today.
Glenn LaFollette & DJ Francis: Governance ModelDownload Open