Sessions

Content Effectiveness: Understand Whether Your Content Works

Content Effectiveness: Understand Whether Your Content Works

Colleen Jones provides a framework for understanding content effectiveness in six dimensions, tips for measuring it, and examples of applying insights from it to content strategy and more. 

Content Operations: Moving the World's Second-oldest Profession into the 21st Century

Content Operations: Moving the World's Second-oldest Profession into the 21st Century

Rahel Anne Bailie introduces content operations (ContentOps) as an emerging practice and will demystify some of the high-level principles that make this an exciting development for content professionals across the board.

Content Strategy Success: Technology is Not The Answer.

Content Strategy: Technology is Not The Answer.

Charles Cooper helps you spot natural departmental allies and convince them to work together with you to make your content strategy projects successful. You'll also learn to spot naysayer and other problematic players and learn a few tricks to help you convert those who oppose the project and turn them into allies.

Elements of ContentOps in Action: Examples, Advice and Learnings

Elements of ContentOps in Action: Examples, Advice and Learnings

Robert Mills explores lessons learned from several different organizations that are investing in ContentOps. Attendees will learn what improvements these organizations are hoping to make, why, and how.

Ethics for Information Professionals

Ethics for Information Professionals

Sarah A. Rice examines ethics (in the context of content strategy). She will pose questions of the audience and suggest ways attendees can discuss a code of ethics to be applied widely among content teams, including contexts and formats that may not have been considered before.

Face is the New Interface

Face is the New Interface

Learn essential tricks to defining a persona for your bot, voice, or visual assistant. You’ll gain insights into writing for conversation, and learn how to design a voice and visual that makes consumers feel understanding, respect, and even love for, your brand.

Good Content Strategy, No Matter Who Is Calling the Shots

Good Content Strategy, No Matter Who Is Calling the Shots

In this presentation, product content and design strategist, Tracy Ulin, will examine the challenges of executing content strategies and look for ways to avoid being part of the problem. Because when a content strategist deeply understands the organizations they serve, they get better at the business of executing on content strategy.

Harnessing the Power of Customer Journeys to Build Empathy, Map Content, and Get Alignment

Harnessing the Power of Customer Journeys to Build Empathy, Map Content, and Get Alignment

Lisa Gettings teaches you how to put customer journeys, personas, user scenarios, empathy exercises, and content mapping to work for you.

How My Approach to Content Strategy Killed My Career as a Content Strategist

How My Approach to Content Strategy Killed My Career as a Content Strategist

Content strategy defines the relationship between an organization and it’s customers. But not every organization is ready to admit how important content strategists really are. The power of content designers extends far beyond words. Attend this presentation with Danielle Kirkwood to learn how she discovered how her approach to content strategy killed her career as a content strategist. She'll share lessons learned and suggestions for moving content strategy forward in your organization.

How to Make Screen Reader Content Sing: Creating an Inclusive Content Strategy

How to Make Screen Reader Content Sing: Creating an Inclusive Content Strategy

Screen readers are assistive devices that convert text content displayed on a computer screen into a form that visually-impaired consumers can process.. In this presentation, Vince Abbate and Carrie Farber take a look at screen reader content — the good, the bad, and the ugly — and share several good practices you can put into place to ensure your content is accessible.

Overcoming Resistance to Change: The Science of Building High-Performing Teams

Overcoming Resistance to Change: The Science of Building High-Performing Teams

Attend this presentation featuring strategic interventionist, Andrew Lawless, and you’ll discover how forward-thinking leaders are leveraging a scientifically-proven team performance framework that produces results and unity. You’ll discover how to build a frictionless, high-performing collaborative team.

Streamlining Content Operations with Process and Workflow

Streamlining Content Operations with Process and Workflow

Getting everyone on the same page can be challenging. Blaine Kyllo will share a suite of content process models for each phase of the content life cycle that you can put to use immediately.

The Content Future: What the Data Tells Us + What It Means for You

The Content Future: What the Data Tells Us + What It Means for You

The future of content is quickly becoming now. And it's anything but boring. Attend this session to gain an understanding of the key insights about digital disruption, content operations, and content intelligence based on research by Content Science, Pew Research Center: Internet and Technology, McKinsey & Company, and others. Featured presenter, Colleen Jones, will help you understand what these insights mean for content roles ranging from writer to strategist to engineer to manager. (Hint: You might need shades. The future is bright.)

The Importance of Words in an Inclusive Workplace

The Importance of Words in an Inclusive Workplace

Val Swisher takes a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.

The Memory Advantage: How to Stay on Your Customers’ Minds and Influence Their Decisions

The Memory Advantage: How to Stay on Your Customers’ Minds and Influence Their Decisions

Most business content is more forgettable than it is memorable. Attend this session with Dr. Carmen Simon to learn the science behind what it takes to keep your audiences’ brains engaged and likely to recall your message.

Transforming Content with Style: From Style Guides to Design Systems and Artificial Intelligence

Transforming Content with Style: From Style Guides to Design Systems and Artificial Intelligence

Michael Haggerty-Villa leads a discussion with a panel of content design strategists on how to turn style guides into useful tools for design team collaboration. The panel will explore better practices for sharing style guides, discuss ways to integrate them into design systems with visual and interaction guidelines and help us think through how our efforts will be impacted by chatbots, artificial intelligence, and machine learning.

What Drives Your Strategy, Your Needs or Your Customers'?

What Drives Your Strategy, Your Needs or Your Customers'?

Mindfulness coach Janet Fouts will discuss the need for a kinder, more compassionate approach to content creation that focuses on the needs of the customer. You'll discover how adopting a thoughtful approach to content strategy can help you turn prospects into loyal customers and brand evangelists.

Why You Need Content Transformation for a Successful Content Strategy

Why You Need Content Transformation for a Successful Content Strategy

Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.

Your Very Best Next Step: Practical Advice to Clearly Demonstrate Your Value

Your Very Best Next Step: Practical Advice to Clearly Demonstrate Your Value

In this aspirational closing keynote presentation, content leadership coach, Andrea Ames will share best practices for getting the most out of any situation, including practical advice designed to help you clearly demonstrate the value of content to business leaders and customers alike.

Case Study: Creating a Modern Knowledge Center

[Case Study] Creating a Modern Knowledge Center

Blaine Kyllo will share how a regional government utility company transformed an aging, cluttered information repository into a sleek, modern knowledge center, and how shaving seconds from phone calls is saving the government hundreds of thousands of dollars each year.

From Markdown and WordPress to LwDITA, GitHub, and Zendesk

[Case Study] From Markdown and WordPress to LwDITA, GitHub, and Zendesk

Laverne Henderson will discuss how FogHorn Systems documentation team moved from a manual content creation and delivery process using Markdown and WordPress to an automated process using Lightweight DITA (LwDITA) to author content, GitHub to store it, and Zendesk to publish it.

Redefining the Role of an Information Architect

[Case Study] Redefining the Role of an Information Architect

Attend this case study presentation from Robin Boldt to discover ideas you can borrow from the content teams at Rockwell Automation and apply them to your organization in an effort to overcome content challenges, improve content quality and usability, and develop a successful content strategy.

[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For

[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For

In this case study presentation, DJ Francis and Glenn Lafollette will discuss why commercial real estate giant JLL determined that they needed content governance, the steps they took to establish it, and the role that content governance plays in the organization today. 

Terminology and Taxonomy as Foundations for Content Strategy

[Case Study] Terminology and Taxonomy as Foundations for Content Strategy

Attend this presentation from Ben Colborn to discover how Nutanix applied terminology and taxonomy guidelines to help the company better deliver consistent customer content experiences.