Why You Need Content Transformation for a Successful Content Strategy
Digital transformation is the latest buzzword to describe how companies are re-envisioning content. Digital transformation holds all the promises of content personalization, omnichannel delivery, and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities technology provides for our content.
However, time and again, companies leave out the most important part:
You cannot engage in digital transformation unless you transform your content.
Transformation only happens when you adjust, change, and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper.
In this session, Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.
Attendees will learn:
- the difference between content conversion, migration, and transformation
- the pitfalls of content conversion and migration without content transformation
- how do you begin transforming your content