[Panel Discussion] SEO Past, Present, Future: What Every Content Strategist Needs to Know About the Search Evolution
Are you clinging to search engine optimization (SEO) myths of the past? Search engine algorithms continually evolve, and your SEO must evolve, too. Your audience searches throughout every stage of their journey, and by focusing on the SEO fundamentals of content, code, and community, your results can better match their search intent. Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next.
Attendees will learn:
- The truth behind the most persistent SEO myths of the past
- Three keys to higher search engine rankings in the present
- How organic search is evolving now and into the future