Preparing for the Coming Age of ContentOps
Learn how savvy content organizations are moving toward a better way of working. It’s called content operations (ContentOps) — an emerging operational model for content production that helps us reduce inefficiencies and risks, automate repeatable processes, scale up our outputs, and use what we learn to create actionable business insights.Learn More
Idyll Point Group
Rahel Anne Bailie
The Content Wrangler
The Rockley Group
Content Effectiveness: Understand Whether Your Content Works
Colleen Jones provides a framework for understanding content effectiveness in six dimensions, tips for measuring it, and examples of applying insights from it to content strategy and more.
Content Operations: Moving the World's Second-oldest Profession into the 21st Century
Rahel Anne Bailie introduces content operations (ContentOps) as an emerging practice and will demystify some of the high-level principles that make this an exciting development for content professionals across the board.
Content Strategy: Past, Present, Future
Scott Abel delivers a quick review of content strategy, past, present, and future with an eye toward explaining the need for content strategists to find ways to leverage their skills to help the organizations they serve become information-enabled.
Content Strategy: Technology is Not The Answer.
Charles Cooper helps you spot natural departmental allies and convince them to work together with you to make your content strategy projects successful. You'll also learn to spot naysayer and other problematic players and learn a few tricks to help you convert those who oppose the project and turn them into allies.
Crossing Skills and Professions: What You're Called May Not Be What You Become
Given that content jobs lack standards around naming conventions or skills sets, it's a wonder that we manage to match people to jobs at all. As the content landscape evolves, content strategy maven Rahel Anne Bailie argues that we need to keep in mind that our roles keep changing within it.
Elements of ContentOps in Action: Examples, Advice and Learnings
Robert Mills explores lessons learned from several different organizations that are investing in ContentOps. Attendees will learn what improvements these organizations are hoping to make, why, and how.
Ethics for Information Professionals
Sarah A. Rice examines ethics (in the context of content strategy). She will pose questions of the audience and suggest ways attendees can discuss a code of ethics to be applied widely among content teams, including contexts and formats that may not have been considered before.
Face is the New Interface
Mark Walsh, founder of Motional AI, a platform for transforming chatbots and voice assistants into warm, charming, and visual animated characters, will share essential tricks to defining a persona for your bot, voice, or visual assistant. You’ll gain insights into writing for conversation, and learn how to design a voice and visual that makes consumers feel understanding, respect, and even love for, your brand.
Fire Up Your Brain, Open New Doors
Andrew Lawless helps us overcome the after-lunch slump. This mid-day an experience will help you eliminate your biggest stressors at work in just a few minutes – for life. You will be high-fiving a lot of new people at the end. We promise.
Fire Yourself Up! Make New Friends
Will you be fortunate or unfortunate today? The choice is yours. Strategic interventionist coach, Andrew Lawless, will lead a short mind-setting exercise that helps you get the most from this conference. A surefire conversation starter for networking opportunities in the afternoon.
Good Content Strategy, No Matter Who Is Calling the Shots
In this presentation, product content and design strategist, Tracy Ulin, will examine the challenges of executing content strategies and look for ways to avoid being part of the problem. Because when a content strategist deeply understands the organizations they serve, they get better at the business of executing on content strategy.
Harnessing the Power of Customer Journeys to Build Empathy, Map Content, and Get Alignment
Lisa Gettings teaches you how to put customer journeys, personas, user scenarios, empathy exercises, and content mapping to work for you.
How My Approach to Content Strategy Killed My Career as a Content Strategist
Content strategy defines the relationship between an organization and it’s customers. But not every organization is ready to admit how important content strategists really are. The power of content designers extends far beyond words. Attend this presentation with Danielle Kirkwood to learn how she discovered how her approach to content strategy killed her career as a content strategist. She'll share lessons learned and suggestions for moving content strategy forward in your organization.
How Personalization is Changing Content Strategy
Experience designer Colin Eagan discusses content personalization — asking is it realistic (or even desirable)? In this highly practical talk, Eagan will focus on the ever-expanding role of content strategy in ethical personalization design, including technology selection, user data models, editorial considerations, and the "infinite content problem."
How to Make Screen Reader Content Sing: Creating an Inclusive Content Strategy
Screen readers are assistive devices that convert text content displayed on a computer screen into a form that visually-impaired consumers can process.. In this presentation, Vince Abbate and Carrie Farber take a look at screen reader content — the good, the bad, and the ugly — and share several good practices you can put into place to ensure your content is accessible.
Making Change Happen: It's Science, Not Willpower
Attend this presentation featuring strategic interventionist coach, Andrew Lawless, and you’ll discover how forward-thinking leaders are leveraging a scientifically-proven team performance framework that produces results and unity. You’ll discover how to build a frictionless, high-performing collaborative team.
Optimizing the Content Experience
To drive success, today’s content strategists and content marketers must work together to design a superlative “content experience” with assets that are integrated and orchestrated, supporting and enhancing the customer journey at each step. Attend this session, presented by Lindy Roux, to discover the exciting new arena of content experience.
Supporting the Information-enabled Enterprise: Re-engineering for Better Flow with Microcontent
Consumers don't search for information, they look for answers. Emerging technologies around conversational interfaces are driving changes to how we create, manage, and deliver the answers they seek. Rob Hanna explores the need to develop information-enabled organizations that are capable, by design, of deploying intelligent microcontent in a manner that enables consumption and reintegration across different business functions in the enterprise.
The Content Future: What the Data Tells Us + What It Means for You
Featured presenter, Colleen Jones, will help you understand what these insights mean for content roles ranging from writer to strategist to engineer to manager. (Hint: You might need shades. The future is bright.)
The Importance of Words in an Inclusive Workplace
Val Swisher takes a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.
The Memory Advantage: How to Stay on Your Customers’ Minds and Influence Their Decisions
Most business content is more forgettable than it is memorable. Attend this session with Dr. Carmen Simon to learn the science behind what it takes to keep your audiences’ brains engaged and likely to recall your message.
Transforming Content with Style: From Style Guides to Design Systems and Artificial Intelligence
Michael Haggerty-Villa leads a discussion with a panel of content design strategists on how to turn style guides into useful tools for design team collaboration. The panel will explore better practices for sharing style guides, discuss ways to integrate them into design systems with visual and interaction guidelines and help us think through how our efforts will be impacted by chatbots, artificial intelligence, and machine learning.
Welcome Back to Content Strategy Applied
Scott Abel kicks off day two of the conference and provides a quick overview of the days activities.
Welcome to Content Strategy Applied
Lucie Hyde kicks off the conference with a welcome message and a quick overview of the conference.
What Drives Your Strategy, Your Needs or Your Customers'?
Mindfulness coach Janet Fouts will discuss the need for a kinder, more compassionate approach to content creation that focuses on the needs of the customer. You'll discover how adopting a thoughtful approach to content strategy can help you turn prospects into loyal customers and brand evangelists.
[Case Study] Content Early, Content Always: Designing with Words
[Case Study] Creating a Modern Knowledge Center
Blaine Kyllo will share how a regional government utility company transformed an aging, cluttered information repository into a sleek, modern knowledge center, and how shaving seconds from phone calls is saving the government hundreds of thousands of dollars each year.
[Case Study] From Markdown and WordPress to LwDITA, GitHub, and Zendesk
[Case Study] Linking Customer Feedback to Analytics and Work Items at Scale with Automation
Catherine Lyman will show you how the team at MapR Data Technologies expanded a simple feedback system into an automated process, saving the writers and the manager time and much pain. By adding integration tools to a ‘human’ process, the MapR team radically reduced the effort required to manage feedback that they get from their users and got an easy way to generate customer analytics in the process.
[Case Study] Meeting Customer Needs and Expectations Through Content
Pushpinder Lubana explores how PayPal measures the quality and effectiveness of content globally in a standardized, consistent, and repeatable way. You'll find out how the company developed content metrics — based on customer feedback — and how these quantitative measures of content quality have helped PayPal determine whether content is meeting its declared goals.
[Case Study] Microcontent, Macro Results: How Sweating the Small Stuff Improves Customer Engagement and Retention
In this case study presentation, Alexa K. Apallas will help you understand why writing clear, concise microcontent is so important and you'll learn how to use limited space to communicate clearly and enhance the customer experience.
[Case Study] Moving Toward Content as a Service: Content Infrastructure at Paypal
[Case Study] Redefining the Role of an Information Architect
[Case Study] Stronger Together: Establishing a Content Governance Model and What To Watch Out For
[Case Study] Terminology and Taxonomy as Foundations for Content Strategy
Attend this presentation from Ben Colborn to discover how Nutanix applied terminology and taxonomy guidelines to help the company better deliver consistent customer content experiences.
[Closing Keynote] Your Very Best Next Step: Practical Advice to Clearly Demonstrate Your Value
In this aspirational closing keynote presentation, content leadership coach, Andrea Ames will share best practices for getting the most out of any situation, including practical advice designed to help you clearly demonstrate the value of content to business leaders and customers alike.
[Panel Discussion] SEO Past, Present, Future: What Every Content Strategist Needs to Know About the Search Evolution
Rich Schwerin leads a discussion with a panel of three SEO experts on how organic search is evolving and what every content strategist should know to stay current. The panel will explore the past, present, and future of search, debunking some long-held myths, with an eye on where search is heading next. Panelists include Benu Aggarwal of Milestone, Michelle Robbins of BetaGirl Consulting, and Punnyatowa Ghosh of VMWare.